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Scenario 10-1 Coca-Cola Co., Atlanta, Launched a Nostalgia-Filled Retail Concept Space in Space

question 6

Multiple Choice

Scenario 10-1
Coca-Cola Co., Atlanta, launched a nostalgia-filled retail concept space in Nashville, TN., in the Cracker Barrel Old Country Store location, directly across from the Gaylord Opryland Hotel and Convention Center. Coca-Cola advertising and artwork is known throughout the world and frequently displayed in museums and in the homes of nostalgic collectors. Visitors could now view holiday artwork in Nashville and at Cracker Barrel Old Country Store sales personnel would greet customers and inform them about both brands. This is a natural connection for both brands. For 35 years, Cracker Barrel has served Coca-Cola in its restaurants and the company honored Coca-Cola's heritage alongside its own nostalgic memorabilia. (Jim Taylor, Rare Coca-Cola Holiday Artwork on Display at Cracker Barrel Old Country Store ," http://www.crackerbarrel.com, November 15, 2004.)
-(Scenario 10-1) within the Cracker Barrel Old Country Store site there is a big fishbowl inviting visitors to leave a business card and announcing that once a month there will be a drawing for free memorabilia for both brands. Those whose cards are drawn will receive their prize items by mail. What are Cracker Barrel and Coca Cola doing with this fishbowl activity?

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