Examlex
A company is trying to use its marketing database to determine its best customers. An RFM analysis is an excellent tool for this.
Chase Strategy
A planning strategy that sets production equal to forecasted demand.
Planning Horizons
The time period over which forecasts or plans are made, guiding strategic and operational decisions in an organization.
Demand Options
Various strategies a company can use to manage or influence customer demand for its products or services.
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