There Are Two Broad Categories of Mailing Lists That Should

question 48

Multiple Choice

There are two broad categories of mailing lists that should be recognized by marketers. ____ lists are the starting point for developing better relationships with current customers, whereas ____ lists help an organization cultivate new business.

• A) external; internal
• B) demographic; geodemographic
• C) internal; external
• D) geodemographic; psychographic

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Definitions:

Predetermined Overhead Rate

A rate calculated before a period begins, used to allocate overhead costs to products or cost objects based on a relevant activity base.

Labor-Hour

The unit of measure representing the amount of work performed by an employee in one hour.

Fixed Manufacturing Overhead

Costs that do not vary with the level of production, such as rent, salaries, and insurance, associated with the manufacturing process.

Volume Variance

A measure in managerial accounting identifying the difference between planned and actual production volumes and its impact on the budget.