A Good Way to Isolate a Firm's Best Customers from a Marketing

question 44

Multiple Choice

A good way to isolate a firm's best customers from a marketing database is with ____ analysis.

• A) recency, frequency, and monetary (RFM)
• B) cost per inquiry
• C) cost per order
• D) demographic, psychographic, and behavioral

---

Definitions:

Poison Pill

A poison pill is a defense strategy used by a corporation to deter or prevent hostile takeovers.

Takeover Attempt

An effort by one company or entity to gain control of another company by acquiring a significant portion of its shares or assets.

Defensive Merger Tactics

Strategies employed by a company to avoid being taken over by another company, often including legal and financial maneuvers.

Unwanted Takeovers

Attempts by one company to acquire control of another company without the consent of the latter's management.