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Scenario 10-6 Jostens Manufactures Products for High Schools and Colleges That Serve

question 37

Multiple Choice

Scenario 10-6
Jostens manufactures products for high schools and colleges that serve as memories for students and their loved ones. These products include yearbooks, class rings, graduation announcements, and several other related items. Traditionally, these products have been sold by Jostens sales representatives into individual schools. Recently, the company has decided to develop a marketing database of the names of students and parents in key school districts and at certain colleges and universities. The databases begin with basic demographic information, including names of younger siblings, that is sold to Jostens by school district offices and college admissions offices. With this information, Jostens hopes to begin a direct marketing effort whereby students and their parents receive marketing materials at their homes direct from the company.
-(Scenario 10-6) Jostens has determined that there is a relationship between profiles of neighborhoods in school districts and the type of class ring purchasing behavior. Enhancing Jostens marketing database by adding neighborhood data means the firm is adding ____ data to the database.

Definitions:

Inductive Generalization

A reasoning process where specific observations are used to formulate broader generalizations or conclusions.

Domesticated

Refers to animals or plants that have been selectively bred and genetically modified by humans over generations for specific traits.

Coyotes

Medium-sized carnivores in the Canidae family, native to North America, known for their adaptability to diverse habitats.

Connecting Term

A word or phrase used in logic and linguistics to link different parts of a sentence or argument together.