Scenario 11-7 You Are a Media Planner at a Small Advertising Agency

question 11

Multiple Choice

Scenario 11-7
You are a media planner at a small advertising agency. Since it is Friday, you decide to take a long lunch, returning to your office around 2:30 PM. When you get back to your desk, there is a stack of messages waiting for you from account executives about pressing client issues. You must answer them all before you get to start your weekend.
-(Scenario 11-7) An account executive has sent a memo saying that a client is quite pleased the with the results of the network TV buy that you made the previous month. Now client would like to use a support media to target the specific geographic areas that have shown the strongest results. You fire off a note stating that

• A) this may be a good opportunity to recommend the use of billboards.
• B) billboard advertising, transit advertising, and directory advertising can all accomplish this.
• C) this may be a good opportunity to recommend the use of transit advertising.
• D) this may be a good opportunity to recommend the use of direct advertising.