A Possible Downside of Branded Entertainment as an IMC Tool

question 24

True/False

A possible downside of branded entertainment as an IMC tool is the possibility of oversaturation when every brand's marketing manager figures out what a good idea it is.

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Definitions:

Total Number

The aggregate or sum count of items or entities in a set or dataset.

Data Set

A collection of data, often presented in tabular form, consisting of variables and observed or measured values.

Class Width

The difference between the upper and lower boundaries of any class (or category) in a frequency distribution.

Frequencies

A rephrased definition: The rate or number of times a particular data value or event occurs within a specific data set or sample.