Examlex
Authenticity of a brand being integrated with an entertainment vehicle depends on whether or not the content of the show and the essence of the brand are completely intertwined.
Obedience
A form of social influence where an individual acts in response to a direct order from another person, usually an authority figure.
Zimbardo
Philip Zimbardo, a psychologist known for his research on social psychology, including the Stanford prison experiment.
Milgram
Refers to Stanley Milgram, a psychologist known for his research on obedience, demonstrating how people are willing to follow authority figures' orders even to the point of harming others.
Mental Processes
The internal, covert activities that occur in the mind, such as thinking, remembering, and reasoning.
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