A Local Chapter of the Red Cross Undergoes a Public

question 27

Multiple Choice

A local chapter of the Red Cross undergoes a public relations audit. The result of this audit should

• A) assess the degree of positive and negative media coverage the Red Cross received over the past year.
• B) prepare the Red Cross for both proactive and reactive strategies.
• C) tell the Red Cross whether or not it needs to hire an outside public relations firm.
• D) compare the cost of public relations efforts with commensurate advertising efforts.

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Definitions:

Landless Farmworkers

Agricultural laborers who do not own the land on which they work, often living in conditions of poverty and dependency.

Land Owners

Individuals or entities that hold legal title to a piece of land, granting them rights to its use, benefits, and disposal.

Industry Employment

Employment within the industrial sector, which includes manufacturing, construction, and mining activities, often characterized by the production of goods.

American West

A region of the United States west of the Mississippi River, historically known for its frontier culture, exploration, and expansion during the 19th century.