What Are Connectors

question 21

Multiple Choice

What are connectors?

• A) Metaphors that link a brand with a subculture
• B) Women who go door to door to identify a brand's constituents
• C) Often but not necessarily women with large social networks enlisted to be part of an influencer program (like Vocalpoint)
• D) Bloggers

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Definitions:

Temporary Accounts

Accounts used to record transactions for only a single accounting period, which are then reset or closed at the period's end, such as revenues, expenses, and dividends.

Supplies

Items used in the operation of a business that are not directly related to the production of goods or services, such as office supplies.

Prepaid Expenses

Payments made in advance for goods or services that will be received in the future.

Retained Earnings

The portion of a company's profits that is not distributed to shareholders as dividends but is instead reinvested in the business or held as a reserve.