Tracking Studies Measure the Change in an Audience's Brand Awareness

question 26

True/False

Tracking studies measure the change in an audience's brand awareness and attitude before and after an advertising campaign.

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Definitions:

Massachusetts General Court

The legislative body of the Commonwealth of Massachusetts, one of the oldest functioning legislatures in the United States.

Outside Interference

The involvement or intervention by external parties in the domestic affairs of another country, often to influence outcomes to their advantage.