Physiological Measures Suffer from Some Drawbacks

question 12

Multiple Choice

Physiological measures suffer from some drawbacks. Which of the following is one of these?

• A) While we may be able to detect a physiological response to and advertisement, there is no way to determine whether the response is to the ad or the brand, or which part of the advertisement was responsible for the response.
• B) Due to the artificial laboratory aspects of the test they lack reliability.
• C) They can only be used to understand television advertising.
• D) Only negative reactions, not positive reactions can be captured.

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Definitions:

Health Insurance

Insurance covering the costs of medical and surgical procedures, medications, and sometimes dental expenses for the insured, functioning similarly to healthcare insurance.

Employer

An individual or organization that hires workers to perform services in exchange for compensation.

Taxable

Refers to income or transactions subject to taxation by governmental authorities.

Tax Deductible

Expenses that can be subtracted from gross income to reduce taxable income.