You Have Put Together a Site on the Web, Targeted

question 35

Multiple Choice

You have put together a site on the Web, targeted at college students and promoting a new, fruit-flavored carbonated beverage. The site is in the development stage, and you want feedback on how people move through the site and where they spend a majority of their time. It would be most beneficial to

• A) keep an accurate count of the number of hits on the site.
• B) do a search engine access analysis.
• C) review the data provided by IP addresses.
• D) do an analysis using log analysis software.

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Definitions:

Self-Employment Tax

Self-employment tax is a tax consisting of Social Security and Medicare taxes primarily for individuals who work for themselves, comparable to the payroll tax paid by employers and employees.

Consulting Income

Earnings derived from providing expert advice to individuals or organizations in a specific field.

Local Business

A company that provides goods or services to a local population. It's often characterized by having a physical presence in a community.

Net Income

The total profit of a company after all expenses, taxes, and costs have been deducted from total revenues.