The Problem, in Principle, with Evaluating the Overall IMC Program

question 18

Multiple Choice

The problem, in principle, with evaluating the overall IMC program based on the sum of each individual element is that

• A) it can't be done.
• B) no attempt is made to measure the synergy of a IMC campaign.
• C) each media is evaluated with a different standard and the lack of a common standard means no total, overall summary score can be computed.
• D) it's not worth the effort since few firms practice an IMC approach.

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Definitions:

Virtual Team

A group of individuals who work together from different geographic locations, connected by technology.

Team Building

Activities and exercises designed to strengthen relations and enhance cooperation among members of a team.

Group Processes

The various phases and dynamics through which a group moves as it accomplishes its objectives, including communication, decision-making, and leadership.

Unique Identity

The distinct characteristics and qualities that make an individual or entity distinguishable from others.