Single-Source Tracking

question 41

Multiple Choice

Single-source tracking

• A) measures identify the extent to which a sample of consumers has potentially been exposed to multiple promotional messages and the effect those messages have had on their behaviors.
• B) looks at each, single, individual element of the promotional effort and then uses the total to judge overall IMC effectiveness.
• C) is based on one-to-one marketing and assumes that effectiveness in this context is best determined one consumer at a time.
• D) is a ratings service provided by ACNielsen.

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Definitions:

Direct Materials Purchases Variance

The difference between the actual cost of direct materials purchased and the expected (or standard) cost, used for budgeting and cost control purposes.

Standard Costs

Predetermined or budgeted costs for materials, labor, and overhead used for cost control and financial planning.

Materials Quantity Variance

The variance between the real amount of materials consumed in the manufacturing process and the anticipated standard amount.

Direct Materials Purchases Variance

The difference between the actual cost of direct materials purchased and the expected, or budgeted, cost.