Technological Innovation in Marketing Has Direct Effects on the Efficiency

question 18

Multiple Choice

Technological innovation in marketing has direct effects on the efficiency of business. Which of the following statements is true?

• A) Technological innovation has complicated the production process, so products take longer to produce.
• B) Technological innovation has increased demand, therefore products cost more to distribute.
• C) Technological innovation allows for customization in order to meet diverse customer needs.
• D) Technological innovation causes higher prices because of the distance that raw materials have to travel.

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Definitions:

Persistence

The quality of continuing steadfastly or firmly in some action, purpose, or course of action in spite of opposition.

Specific Nerve Energies

The concept that different sensory nerves convey specific qualities of sensations to the brain, such as sight or sound.

Dualism

A philosophical concept that sees mind and body as two distinct entities that interact and influence each other.

Brain

The central organ of the human nervous system, responsible for thought, memory, emotion, touch, motor skills, vision, breathing, temperature, hunger, and every process that regulates our body.