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Over-investing is characterized by international marketers:
Kirkpatrick's Model
A framework for evaluating training programs using four levels: Reaction, Learning, Behavior, and Results.
Return on Expectations
The measure of the success of a project or training based on the stakeholders' initial objectives and outcomes.
Return on Investment
A performance measure used to evaluate the efficiency or profitability of an investment, comparing the magnitude and timing of gains from investment relative to its cost.
Effect Size
A quantitative measure of the strength or magnitude of a phenomenon or the impact of an intervention.
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