Which of the Following Statements About Technology and International Marketing

question 20

Multiple Choice

Which of the following statements about technology and international marketing is accurate?

• A) Computers have not affected international marketing because it is relational.
• B) Technological evolution is contributing on a rapid scale to the changes taking place in international marketing.
• C) E-business has not taken hold in international marketing.
• D) Web pages are written in English because of the lack of globalization.

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Definitions:

Horizontal Communication

Refers to the exchange of information, ideas, or requests between peers or departments within the same level of an organization, aimed at facilitating coordination and collaboration.

Chain Of Command

The formal line of authority, communication, and responsibility within an organization, usually depicted as a hierarchy from top to bottom.

Supervisors

Individuals within an organization responsible for overseeing the work of employees and ensuring tasks and goals are achieved.

Utilitarian Rule

A principle that dictates choosing actions that maximize happiness or benefit to the greatest number of people.