The Quest for Cost Savings and Improved Transportation and Transfer

question 37

True/False

The quest for cost savings and improved transportation and transfer methods has allowed some marketers to concentrate customer service activities rather than have them present in all country markets.

---

Definitions:

Price-cost Margins

The difference between the selling price of a product and its production cost, indicating the profit margin per unit sold.

Beverage Merger

A process where two or more companies producing drinks agree to operate as a single business entity, usually to enhance market share, efficiency, or competitiveness.

DS Services of America

A beverage company that specializes in water delivery and coffee service to homes, offices, and retail establishments in the United States.

Coffee Delivery Systems

Methods or services designed to deliver coffee or coffee products directly to consumers or businesses.