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The Success of Global Marketers of the Future Will Be

question 4

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The success of global marketers of the future will be defined by those who can achieve a balance between:


Definitions:

Buying Organization

An entity focused on purchasing goods and services, typically seeking to optimize procurement processes and costs.

Incongruent

Lacking harmony, consistency, or compatibility between aspects or elements.

Supply Objectives

Goals aimed at ensuring the efficient and effective procurement, management, and distribution of materials and products.

Corporate Strategy

The overall plan and direction of a company, focusing on achieving long-term business objectives and competitive advantage.

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