Firms Should Incorporate the Technological Level of the Society in the Marketing

question 21

True/False

Firms should incorporate the technological level of the society in the marketing plan and understand the legal environment.

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Definitions:

Public Relations

The practice of managing and disseminating information from an organization to the public to influence their perceptions.

Mass Selling

A marketing strategy that targets a large, general audience through widespread advertising and promotional techniques, contrary to personalized selling.

Personal Selling

A direct marketing approach where sales representatives engage with potential customers to sell products or services.

Public Relations

A process of strategic communication aimed at developing beneficial relationships between organizations and their stakeholders.