Firms Should Incorporate the Technological Level of the Society in the Marketing

question 21

True/False

Firms should incorporate the technological level of the society in the marketing plan and understand the legal environment.

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Definitions:

Marketing Utility

The added value or benefit that a company provides to its products or services to satisfy customer needs and wants.

Utilities

Essential services provided to the public, including water, electricity, natural gas, and telecommunications.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement, often through personalized communication and quality customer service.

Twitter

A social media platform that allows users to post and interact with messages known as "tweets," limited to 280 characters, facilitating rapid and broad communication.