Marketing Research Stresses the Need for Objectivity and Information, Reducing

question 14

Multiple Choice

Marketing research stresses the need for objectivity and information, reducing the roles of all of these except which one?

• A) Bias
• B) Numbers
• C) Emotions
• D) Subjective judgment

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Definitions:

Equal Employment Opportunity

Policies and practices that ensure job applicants and employees are not discriminated against on the basis of race, color, religion, sex, national origin, age, or disability.

Private Employment Agencies

Organizations that match employers with job seekers for a fee.

Headhunters

Professional recruiters who specialize in finding and recruiting candidates for specialized and often high-level positions within various industries.

Job Referrals

The process of recommending a potential candidate for a position within a company by someone within or associated with the organization.