Which of the Following Is Not an Example of a Source

question 53

Multiple Choice

Which of the following is not an example of a source of information that can be accessed by a marketer trying to understand a foreign market?

• A) Service organizations
• B) Trade associations
• C) Directories and newsletters
• D) Atmospheric science laboratory in Scotland

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Definitions:

Balanced Scorecard

A strategic planning and management system used to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.

Report

A detailed account or statement about a specific topic, situation, or event.

Residual Income

The income that remains after subtracting all required costs of capital from the operating income.

Balanced Scorecard

A strategic planning and management system that uses a range of financial and non-financial measures to assess a company's performance.