Because an International Marketer Is Unlikely to Possess Specialized Expertise

question 35

Multiple Choice

Because an international marketer is unlikely to possess specialized expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:

• A) using outside research services.
• B) not doing any research at all.
• C) assigning one person in the company this responsibility.
• D) using the research conducted for one country and applying the results to all other countries of interest.

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Definitions:

Receiver

A receiver in communication refers to the individual or group that interprets or decodes the message sent by the sender.

Decoder

In communication, the process or device for interpreting or giving meaning to a message received from a sender.

Oral Communication

The ability to give and exchange information, ideas, and processes verbally, either one on one or as a group.

Exchange Information

The act of sharing or trading data, knowledge, or ideas between parties, which can facilitate decision-making, learning, or problem-solving.