When Presenting Research, the International Marketer Should

question 36

Multiple Choice

When presenting research, the international marketer should:

• A) show how research results relate to the original research objective and fit with overall corporate strategy.
• B) pay the respondents in local currency to fulfill accuracy requirements.
• C) gloss over insufficiently substantiated data by compiling a resource bin.
• D) only portray the positive results.

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Definitions:

Level of Significance

A threshold of probability set before testing hypotheses that determines the critical value at which the null hypothesis is rejected.

Sport Preferences

Individual likings or choices towards different types of sports, influenced by personal interests, cultural, social, and environmental factors.

Spending Patterns

The behavior exhibited by individuals or populations when purchasing goods and services, including how frequently and on what they spend.

High School Seniors

Students in their final year of high school education, who are typically preparing for graduation and the transition to college or the workforce.