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One Reason Global Marketers Directly Invest in a Foreign Market

question 14

True/False

One reason global marketers directly invest in a foreign market is the cost factor; corporations are always trying to obtain low-cost resources and ensure their sources of supply.


Definitions:

Leadership

Has a strong effect on an organization’s strategy, success, and very survival.

Viable Future

A future state that is sustainable and achievable based on current resources, capabilities, and plans.

Transformational Leader

A leadership style characterized by the ability to inspire and motivate followers to exceed their own interests for the sake of the organization.

Strategic Leader

An individual who has the ability to influence others to willingly make decisions that enhance the prospects for the organization's long-term success.

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