When an International Marketer Is Trying to Gain Customer's Approval

question 2

Multiple Choice

When an international marketer is trying to gain customer's approval, product decision of consumer-products are affected by:

• A) wind.
• B) local behavior, tastes, attributes and traditions.
• C) boundaries.
• D) GPS satellites.

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Definitions:

Attribution Process

The cognitive process by which individuals assign cause or motive to their own and others' actions.

Fundamental Attribution Error

A cognitive bias that involves overestimating the influence of personality or character traits on behavior while underestimating external factors.

Self-Fulfilling Prophecy

An anticipation that, because of a loop of positive interaction between behavior and belief, causes its own fulfillment either directly or indirectly.

Rarely Asks

Refers to individuals or entities that infrequently seek information, clarification, or assistance from others.