Increasingly, Companies Are Attempting to Develop Global Products by Incorporating

question 38

Multiple Choice

Increasingly, companies are attempting to develop global products by incorporating differences regionally or worldwide into one basic design. An example of this is:

• A) McDonald's changing colors on its packaging.
• B) Chevrolet only using the color blue.
• C) Ford and Nissan allow for substantial discretion in adjusting the models to local preferences.
• D) Bell Laboratories do not use punctuation marks in their instruction manuals.

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Definitions:

Pure Level Strategy

A production strategy where the output levels are kept constant despite fluctuating demand, aiming at minimizing changes in production rates.

Supply

The total amount of goods or services available for purchase in a market, or the provision of necessary resources.

Manipulate Demand

Strategies or actions taken to influence or control the market demand for a product or service.