Why Did Coca Cola Change the Name of Diet Coke

question 56

Multiple Choice

Why did Coca Cola change the name of Diet Coke to Coke Light in many countries?

• A) There was no global character for the word Diet.
• B) Diet is a dirty word in other countries.
• C) To match what beer manufacturers were doing.
• D) To focus on helping people feel and look their best.

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Definitions:

Price Discrimination

An approach to pricing in which a single provider sells almost identical goods or services at varying prices across different markets.

Consumer Surplus

The variance between what consumers are prepared and can afford to pay for a product or service and the actual amount they end up paying.

Marginal Cost

The additional cost incurred from producing one more unit of a product or service.

Two-part Tariff

A pricing strategy that involves a fixed fee in addition to a variable charge for each unit of the product consumed.