What Is the First Step in Developing a Communications Strategy

question 9

Multiple Choice

What is the first step in developing a communications strategy?

• A) Developing art for arts sake
• B) Respond to competitor's campaigns
• C) Implement the campaign
• D) Assess what characteristics and benefits should be communicated

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Definitions:

Organizational Commitment

Refers to the psychological attachment and loyalty employees feel towards their company, influencing their willingness to remain and engage in productive work.

Outsourcing

The practice of hiring external firms or individuals to perform tasks, handle operations or provide services that are either difficult to manage or are outside the company's core competencies.

Employee Morale Risks

Potential threats to the emotional well-being and satisfaction of employees, which can adversely affect productivity and organizational performance.

Service Risks

Refers to the potential for losses or negative outcomes that a business may experience when delivering services to customers.