What Is the First Step in Developing a Communications Strategy

question 9

Multiple Choice

What is the first step in developing a communications strategy?

• A) Developing art for arts sake
• B) Respond to competitor's campaigns
• C) Implement the campaign
• D) Assess what characteristics and benefits should be communicated

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Definitions:

Comprehensive Insurance

Insurance coverage that protects against a wide range of damages or losses, including those not caused by a collision for vehicles.

Collision Insurance

Auto insurance coverage that pays for damages to the policyholder's car resulting from a collision with another vehicle or object.

Deductible

The amount that a policyholder must pay out of pocket before their insurance will pay for their healthcare expenses.

Liability Insurance

A type of insurance that covers a person from damages; most states set minimum liability requirements.