How Should a Marketing Channel Be Designed

question 31

Short Answer

How should a marketing channel be designed?

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Definitions:

Encoding/Decoding Model

A framework for understanding media communications processes, where "encoding" is the production of the message and "decoding" is its interpretation by the audience.

Imaginary Social Worlds

Socially constructed worlds that exist in imagination but influence real societies, like those found in literature or movies.

Celebrities

Individuals who have attained a high level of recognition and public attention, often influencing popular culture and media.

Textual Poaching

A term coined by Henry Jenkins to describe how media audiences actively appropriate and reinterpret texts (such as TV shows, movies, and books) to suit their own cultural and personal contexts.