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A successful marketer will have a balanced product and market portfolio of exclusively mature products to provide a sustainable competitive advantage.
Competitive Retail
The marketplace scenario where various retailers compete with each other to offer goods or services to consumers, often leading to better prices and quality.
Elastic Demand
Describes a market situation where the demand for a product or service significantly changes in response to a change in price.
Business Travelers
Individuals who travel primarily for business purposes, such as meetings, conferences, and networking.
Lower Price
When the cost of a good or service decreases relative to previous pricing levels, making it more affordable.
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