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A Successful Marketer Will Have a Balanced Product and Market

question 18

True/False

A successful marketer will have a balanced product and market portfolio of exclusively mature products to provide a sustainable competitive advantage.


Definitions:

Competitive Retail

The marketplace scenario where various retailers compete with each other to offer goods or services to consumers, often leading to better prices and quality.

Elastic Demand

Describes a market situation where the demand for a product or service significantly changes in response to a change in price.

Business Travelers

Individuals who travel primarily for business purposes, such as meetings, conferences, and networking.

Lower Price

When the cost of a good or service decreases relative to previous pricing levels, making it more affordable.

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