When a Product Has a Negative Image in the User's

question 8

Multiple Choice

When a product has a negative image in the user's mind, sometimes because of poor performance or an unpleasant experience, what method do marketers use to change the perception of the product?

• A) Blasting
• B) Set-asides
• C) Repositioning
• D) Flagging

---

Definitions:

Asymptomatic

The condition of being without noticeable symptoms of disease, often referring to the stage of an illness before symptoms appear.

Sexually Active

Refers to individuals who are engaging in sexual activities.

Nitrile Female Condoms

Contraceptive devices made of nitrile, designed to be inserted into the vagina to prevent sperm from entering the uterus, thereby offering protection against pregnancy and sexually transmitted infections.

Human Immunodeficiency Virus

A virus that attacks the immune system, specifically the CD4 cells, leading to a progressive failure of the immune system and increasing susceptibility to opportunistic infections and diseases.