What Is the First Step an International Service Marketer Must

question 40

Multiple Choice

What is the first step an international service marketer must take to be successful?

• A) Notify the local government officials.
• B) Tie the service to a tangible good.
• C) Publish information about the service.
• D) Determine the nature of the service offering.

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Definitions:

Strategic Goals

Long-term objectives that guide an organization's direction and decision-making.

Team Performance

The degree to which a group of individuals achieves its shared goals and objectives effectively and efficiently.

Performance Standards

Benchmarks or criteria established to measure the efficiency, productivity, or quality of an individual's or organization's work output.

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.