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In the Trade-Off Concept, the Ownership of the Name or Logo

question 39

True/False

In the trade-off concept, the ownership of the name or logo of a designer is traded for a mark of a different company.


Definitions:

Robert Sternberg

An American psychologist known for his theory on intelligence and creativity, including the triarchic theory of intelligence.

Intelligence

The ability to acquire and apply knowledge and skills.

Xerox Machine

A brand of photocopier that uses a dry copying process to reproduce documents and images.

Photocopier

A machine that makes copies of documents and other visual images onto paper or plastic film quickly and cheaply.

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