Which of the Following Is the Essential Element in Planning

question 12

Multiple Choice

Which of the following is the essential element in planning an international promotional campaign?

• A) Planning with clearly defined, measurable objectives
• B) Long term exceptional lines of focus
• C) Pre-eminent forecasting
• D) Checks and balances in the accounting ledger

---

Definitions:

Required Return

The minimum return that investors expect or require from an investment to compensate for its risk.

Corporate Tax Rates

The rate at which businesses are taxed on their profits by the government, varying between countries and sometimes within jurisdictions based on company size or revenue.

Subjective Approach

A method of decision-making or valuation based on personal judgments and opinions rather than objective data.

Risk Classes

Categories of investments grouped together based on their similar level of risk.