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The total media spending around the world in 2004 was in excess of three trillion dollars.
Fixed Overhead
The total non-variable costs associated with operating a business, including rent, salaries, and insurance, that remain unchanged regardless of the level of production or sales.
Direct Labor
The wages and other forms of remuneration paid to employees who directly work on the products being manufactured, such as assembly line workers.
Property, Plant, and Equipment
Long-term tangible assets used in the operation of a business, such as buildings, machinery, and equipment.
Raw Material
Basic materials used in the production process, which are transformed into finished goods through the manufacturing process.
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