Which of the Following Is Not a Major Factor in Determining

question 23

Multiple Choice

Which of the following is not a major factor in determining which media vehicles will be used for an advertising campaign?

• A) Placement of reciprocal ads
• B) The availability of the media in a given market
• C) The product or service itself
• D) Media habits of the intended audience

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Definitions:

Hazardous Waste

Waste that poses considerable or potential threats to public health or the environment.

National Contingency Plan

A government strategy designed to handle major emergencies or disasters, especially those affecting the public or the environment.

Chemical Feedstocks

Raw materials used in the manufacture of chemicals, often serving as the base from which other chemicals are derived.

CERCLA Trust Fund

A fund established under the Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA) for cleaning up hazardous waste sites in the United States.