Which of the Following Is Not Considered One of the Determinants

question 56

Multiple Choice

Which of the following is not considered one of the determinants an international marketer uses to discern what the customer is buying?

• A) The diffusion of the product or service into the market
• B) The regional differences in the competitors' advertising
• C) The criteria on which the customer will evaluate the product
• D) The product's positioning

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Definitions:

Cognitive Theories

Theories in psychology that emphasize internal mental processes as the key to understanding human behavior, including how we process information, solve problems, and make decisions.

Perception

The process by which individuals interpret and organize sensory information to understand their environment and experiences.

Memory

The faculty by which the mind stores and remembers information, critical to learning and the formation of identity.

Thought

The process of considering, formulating, or expressing ideas or mental images.