Which of the Following Is Not Considered One of the Determinants

question 56

Multiple Choice

Which of the following is not considered one of the determinants an international marketer uses to discern what the customer is buying?

• A) The diffusion of the product or service into the market
• B) The regional differences in the competitors' advertising
• C) The criteria on which the customer will evaluate the product
• D) The product's positioning

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Definitions:

Benefits To Consumers

The advantages or improvements in welfare, service, or product quality experienced by consumers.

Cost To Suppliers

The total expenses incurred by suppliers in the process of producing and selling goods or services.

Externality

A consequence of an economic activity experienced by unrelated third parties; it can be either positive or negative.

Market Failure

Situations where the allocation of goods and services by a free market is not efficient, often requiring government intervention.