What Is the Main Concern About Using a Multi-National Mega-Agency

question 42

Multiple Choice

What is the main concern about using a multi-national mega-agency?

• A) That the agency will not be able to provide effective marketing solutions
• B) That the agency will charge fees to the employing company that exceed the original costs in the bid
• C) That the agency will also be servicing a competitive company, resulting in a conflict of interest
• D) That the agency will not be able to withstand the pressure of servicing an international company

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Definitions:

Objection Pre-Emption

A sales strategy where potential objections are anticipated and addressed before the customer raises them.

Forestalling an Objection

A sales technique involving addressing potential concerns or objections before they are explicitly raised by the customer.

True Objection

The real and underlying concern that a customer has, preventing them from completing a purchase.

Salesperson

An individual whose primary role is to sell a company's products or services to customers, aiming to meet or exceed sales targets.