The Marketing Communication Function Charged with Executing Programs to Earn

question 18

Multiple Choice

The marketing communication function charged with executing programs to earn public understanding and acceptance is known as:

• A) sales promotion.
• B) couponing.
• C) public relations.
• D) umbrella marketing.

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Definitions:

FOB Freight-Allowed

A shipping term indicating that the seller pays for the transportation of goods to a specific location, but the buyer assumes the risk of loss once shipped.

Basing-Point Pricing

A pricing strategy where the price of goods includes transportation costs from a specific location, regardless of the actual shipment origin.

Deceptive Pricing

Pricing practices intended to mislead or trick consumers about the actual cost of a product or service.

Federal Trade Commission

A United States government agency aimed at promoting consumer protection and eliminating harmful anti-competitive business practices.