In Terms of the Communication Process, a Person at an Advertising

question 49

Multiple Choice

In terms of the communication process, a person at an advertising agency preparing an ad is most likely going to be involved in:

• A) encoding.
• B) transmission.
• C) decoding.
• D) noise or clutter.

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Definitions:

Production

The method of integrating different physical and non-physical inputs, such as materials and ideas, to produce goods for use.

Opportunity Costs

Missing out on potential benefits from various options due to the selection of a single alternative.

Trade

The practice, in a market economy, in which individuals provide goods and services to others and receive goods and services in return.

Specialize

Specialize refers to the process of focusing efforts and resources on a narrow area of expertise or production to gain efficiency, higher quality, or other advantages.