While Browsing the Internet, a Consumer Encounters a New Pop-Up

question 89

Multiple Choice

While browsing the internet, a consumer encounters a new pop-up ad every time a new page is opened. This is an example of:

• A) advertising effectiveness.
• B) perceptual distortion.
• C) clutter.
• D) brand parity.

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Definitions:

Socialization

The process by which individuals learn and internalize the values, beliefs, and norms of their society, shaping their personalities and social behaviors.

Erikson

Refers to Erik Erikson, a developmental psychologist known for his theory on the psychosocial development of humans, highlighting eight stages that span from infancy to adulthood.

Toddlerhood

The stage of human development spanning from approximately 1 to 3 years of age, characterized by rapid growth and learning.

Autonomy

The capacity to make an informed, uncoerced decision; often related to independence and the ability to self-govern.