While Browsing the Internet, a Consumer Encounters a New Pop-Up

question 89

Multiple Choice

While browsing the internet, a consumer encounters a new pop-up ad every time a new page is opened. This is an example of:

• A) advertising effectiveness.
• B) perceptual distortion.
• C) clutter.
• D) brand parity.

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Definitions:

Profits

The financial gain obtained when the revenues generated from business activities exceed the expenses, costs, and taxes needed to sustain those activities.

Edited and Typeset

The processes of revising and arranging text for publication, including correcting grammar, formatting, and styling the layout.

Marginal Cost

The price required to create one more unit of a particular good or service.

Profits

The excess of revenues over costs and expenses in a business or economic transaction.