The First Step in IMC Planning Is

question 108

Multiple Choice

The first step in IMC planning is:

• A)current situational analysis.
• B)SWOT analysis.
• C)developing marketing strategies.
• D)defining primary marketing objectives.

---

Definitions:

Level Of Measurement

Refers to the different ways in which variables or data points can be quantitatively and qualitatively categorized.

Frequency Distribution

An overview or tabulation of a dataset that shows the number of individuals or occurrences in each non-overlapping category or class range.

Sample

A subset of individuals or observations selected from a population for the purpose of analysis.

Frequency Distribution

A statistical representation showing the number of observations within each given interval.