A Brand's Website, Store Display, and Advertisements Are Examples Of

question 60

Multiple Choice

A brand's website, store display, and advertisements are examples of:

• A)contact points.
• B)marketing plans.
• C)promotional programs.
• D)marketing objectives.

Gain insight into the psychological impact of store atmosphere and retail aesthetics on consumer behavior.

Comprehend the strategic advantages and mechanisms of opportunistic buying for retailers.

Recognize the role and impact of sensory stimuli in the retail environment.

Understand the basics of artificial intelligence and its relevance to modern retail.

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Definitions:

Psychographics

A marketing research method that analyzes consumer lifestyles, values, attitudes, and personality traits to better understand their buying behavior.

Made The Purchase

The act of buying or acquiring goods or services through a transaction or exchange.

Millennials

The generation born between 1978 and the late twentieth century. Also known as Generation Y.

Authentic

Genuine or original, not copied or false; true to its own personality or character.