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Mental Accessibility
The ease with which specific information can be retrieved from memory, influenced by the frequency or recentness of exposure.
Classical Conditioning
A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.
Psychological Reactance
A motivational reaction to offers, persons, rules, or regulations that threaten or eliminate specific behavioral freedoms.
Attitude Inoculation
A method of making individuals resistant to attempts to change their attitudes by initially exposing them to small arguments against their beliefs.
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