Promotions That Are Oriented to End Users and Include Coupons

question 15

Multiple Choice

Promotions that are oriented to end users and include coupons, contests, premiums, refunds, rebates, free samples, and price-off offers are:

• A)consumer promotions.
• B)rebate programs.
• C)direct marketing programs.
• D)trade promotions.

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Definitions:

Risky Shift

The phenomenon where a group collectively decides on a course of action that is more extreme than they would have decided individually.

Group Polarization

The tendency for a group to make decisions that are more extreme than the initial inclination of its members following group discussion.

Political Organization

A political organization refers to a group structured to promote, pursue, and achieve political objectives and ideologies.

Groupthink

a psychological phenomenon that occurs within a group of people when the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.