Which of the Following Statements About Image Is False

question 78

Multiple Choice

Which of the following statements about image is false?

• A)Reinforcing or rejuvenating a current image that is consistent with the view of consumers is easier to accomplish than changing a well-established image that is not consistent with the image the company wants to project.
• B)It is relatively easy to change the image people hold about a given company.
• C)Any negative or bad press can quickly destroy an image that took years to build.
• D)The image being projected must accurately portray the firm and coincide with its goods and services.

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Definitions:

Total Cost

The sum of all expenses incurred in the production of goods or services, including both fixed and variable costs.

Break-even Point

The level of production or sales at which total revenues equal total costs, resulting in neither profit nor loss.

Total Revenue

The entire sum of revenue produced from selling goods or services connected to the business's main activities.